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the ethics of marketing
wasn't intellectually stimulated as much as i had hoped during ethics class last night. but here are a few snippets of what went on in class during the discussion
prof: so what do you think about those huge A&F advertisements of half naked men on Orchard Road? do you think they were playing on the irrational side of consumers? what did they hope to invoke?
classmate: maybe they wanted consumers to think that they could be one of us if they wear A&F clothes
prof: did you just say 'US'?
prof: so what kind of feelings would you associate those men with? hunger?
prof: you all know what advertorials are right? but some people might think they just spelt editorial wrongly.
either way. what i gleaned was that if you're contented with who you are and are not continually striving to be someone else, all these messages won't get to you. i admit that's really difficult in a society where people are pressurised into conforming to whatever the norm is; people crave acceptance. nobody wants to be the weird kid at school, or the one who stands out for the wrong reasons. but i think a reason why i love all my friends so much is because they are all so unique and special (at least to me). their personalities really shine through.
i'm learning to take chances. maybe it's a little too late, but i guess better late than never.
marketing shouldn't be able to change what you think about yourself, if you're secure and grounded in who you are. life changing moment yo.
prof: so what do you think about those huge A&F advertisements of half naked men on Orchard Road? do you think they were playing on the irrational side of consumers? what did they hope to invoke?
classmate: maybe they wanted consumers to think that they could be one of us if they wear A&F clothes
prof: did you just say 'US'?
prof: so what kind of feelings would you associate those men with? hunger?
prof: you all know what advertorials are right? but some people might think they just spelt editorial wrongly.
either way. what i gleaned was that if you're contented with who you are and are not continually striving to be someone else, all these messages won't get to you. i admit that's really difficult in a society where people are pressurised into conforming to whatever the norm is; people crave acceptance. nobody wants to be the weird kid at school, or the one who stands out for the wrong reasons. but i think a reason why i love all my friends so much is because they are all so unique and special (at least to me). their personalities really shine through.
i'm learning to take chances. maybe it's a little too late, but i guess better late than never.
marketing shouldn't be able to change what you think about yourself, if you're secure and grounded in who you are. life changing moment yo.
“some people feel like they don't deserve love. they walk away quietly into empty spaces, trying to close the gaps of the past.”
“This is how you do it: you sit down at the keyboard and you put one word after another until its done. It's that easy, and that hard.”
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