Sometimes you don’t realize something until you are forced to say it and then it suddenly makes so much sense when you put things into perspective yourself. I never cared two hoots about the media in Singapore, or about how the mainline is actually controlled by the government behind the scenes, until my colleague asked me yesterday how the media worked in Singapore. In India there are so many papers each catering to a different demographic, there are some papers that are known to be biased towards certain political parties and some are known to be more opinion based, so a PR firm will need to know the intricacies and whims of the different papers to be able to pitch to the journalists in a way that will reflect the client in the way the client wants. A wrong pitch could result in a wrong angle, or it could be written for the wrong demographic sector and the responsibility will be on the PR firm.

So that begs the question. What need is there for a PR firm in Singapore? Since the market is so small and media is consumed through those few channels. This has piqued my interest. I am going to find out.