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obsession with perception
this is going to be a ranting post. you have been warned.
brands and value. somehow working in PR/marketing/branding has made me realise that brands are but a figment of my imagination. sure a brand might signal quality or luxury or whatever not and the trouble comes when you start actually believing and obsessing about that brand/idea/notion. the same goes with schools. i admit, having come from a school where the teachers perennially remind you that you are the creme de la creme of your cohort will definitely inflate your ego. but if your self-worth and self-esteem is pegged to a 'brand name school', that sounds pretty pathetic. looking back now, i did peg my self-worth to the school i went to. i subconsciously attributed my identity to the school i attended and put myself in some high pedestal with my nose a mile above everyone else. and i have been so humbled.
the PR industry is one which milks fresh grads all the way. the hours are long, pay is low and in the terms of the world, one doesn't seem very successful simply because the salary drawn is not on par with what bankers, doctors and lawyers are getting. some might call it a case of sour grapes for me, but i think it's a blessing. i know my friends are true friends because they are willing to hang out with this poor pauper, able to accede to my request of getting cider from the supermarket instead of going to a pub and are supportive in giving work related advice. it's not an industry for everyone - it's tough, you need guts, brains and common sense to fully enjoy the ride.
brands and value. somehow working in PR/marketing/branding has made me realise that brands are but a figment of my imagination. sure a brand might signal quality or luxury or whatever not and the trouble comes when you start actually believing and obsessing about that brand/idea/notion. the same goes with schools. i admit, having come from a school where the teachers perennially remind you that you are the creme de la creme of your cohort will definitely inflate your ego. but if your self-worth and self-esteem is pegged to a 'brand name school', that sounds pretty pathetic. looking back now, i did peg my self-worth to the school i went to. i subconsciously attributed my identity to the school i attended and put myself in some high pedestal with my nose a mile above everyone else. and i have been so humbled.
the PR industry is one which milks fresh grads all the way. the hours are long, pay is low and in the terms of the world, one doesn't seem very successful simply because the salary drawn is not on par with what bankers, doctors and lawyers are getting. some might call it a case of sour grapes for me, but i think it's a blessing. i know my friends are true friends because they are willing to hang out with this poor pauper, able to accede to my request of getting cider from the supermarket instead of going to a pub and are supportive in giving work related advice. it's not an industry for everyone - it's tough, you need guts, brains and common sense to fully enjoy the ride.
“some people feel like they don't deserve love. they walk away quietly into empty spaces, trying to close the gaps of the past.”
“This is how you do it: you sit down at the keyboard and you put one word after another until its done. It's that easy, and that hard.”
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